💡 Artemide
3D Visualization & Artwork & Motion Graphics
I set out to create a brand video for Artemide, showcasing their unique lamps that can brighten up any interior. To experiment with Octane Render, I decided to replicate the product textures as accurately as possible.
My goal for this video was to create a slow and tension-filled mood that captures the essence of the brand and appeals to viewers. Creating new abstract spaces proved to be more challenging than I anticipated, but after several revisions, I was able to achieve the visual style I envisioned.
🔸 Storyboard
🔸 3D Modeling
🔸 StyleFrame
🔸 Reference Editing
🔸 Takeaways
I learned that creating a lighting animation can be challenging, especially when it comes to rendering. In the future, I will be more thoughtful when selecting the light animation to use. For this project, I used dark colors to make the lamps stand out, but I believe there is still room to further develop the overall look and feel of the project.