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📷 Polaroid

2D Visualization & Artwork & Motion Graphics 

As a creator, I find inspiration in the everyday moments of life. For my latest project, I decided to create a 2D motion animation for the Polaroid brand. Drawing on their colourful branding and the slogan "Live for the moment," I aimed to bring a vivid and lively mood to the project. To create the animation, I used Illustrator, Photoshop, After Effects, and Premiere Pro, showcasing my illustration skills and design strengths.

 

Having been drawing since 2016, I have developed a keen sense of color and design concepts, which I put into practice in this project. Overall, it was a valuable opportunity to explore the pipeline of 2D motion graphics and the interplay between different design software tools.

🔸 Mind Map

Polaroid_Mindmap.png

🔸 Structure / Scripts

  • Intro - Live for the moment

  • Main Shot 1 - Focus on camera lens / Point (Autofocus 2-lens system)

  • Main Shot 2 - Taking a photo, flash, shutter sound / 1, 2, 3...Shoot (Self-Timer)

  • Main Shot 3 - Photo Album / Keep

  • Main Shot 4 - Save your memories

  • Ending - Title Logo

🔸 Sketch

Polaroid_Sketch.png

🔸 Moodboard

Polaroid_Moodboard.png

🔸 StyleFrame

Polaroid_Styleframe_01.png
Polaroid_Styleframe_02.png

🔸 Reference Editing

🔸 Takeaways

One of the main takeaways from my 2D motion graphics project is the importance of choosing the right software based on the project's needs. For instance, I found that Illustrator was ideal for creating vector illustrations, while Photoshop was better suited for achieving a more tactile, hand-drawn feel.

 

By experimenting with different software and understanding their strengths and weaknesses, I was able to improve my design skills and create more effective motion graphics

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